Generally
In general the company Idents for slasher movies are as a basis, like any other ident. However some companies focussing more on horror will have signifiers and other sorts of tweaks to anchor that they are doing a horror movie. For example, Blumhouse Productions is a production company who have made countless horror movies such as Insidious(James Wan)(2011), Paranormal Activity(Oren Peli)(2009) and Split(M. Night Shyamalan)(2017). Their ident is filled with horror signifiers, intertextuality, creepy colour schemes, some dutch angles (connoting something is odd), shaky cam (common in low budget horrors). Here is a full clip of their ident below
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Apart from this very different example the idents for the most part are the same as any other ident.Variants
Another way that idents for slashers can be altered to connote and anchor the horror genre is through variants. There is already an example in another blogpost(mentioned above). The ident with Lionsgate Twisted Pictures for Jigsaw(Spirit Brothers)(2017) has a high amount of intertextuality with the SAW franchise. The cable wrapping around the metallic cables and then being tightened gives a very torturous feeling. The cables then release at an extremely high rate and leaving "blood scrapes" on the letters. It is such a gruesome and SAW like way to kill a person, therefore very fitting for the movie.
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The New Line Cinema variant for the Friday 13th franchise is a very famous example. (see previous blogpost) The audio is what strikes me the most after the obvious colour scheme change. With the creepy, ominous, slow soundtrack and the sound of knives being sharpened. This approach to an ident has made it overall very effective and fitting to the franchise.
Our Idents
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For LugNut Productions we chose not to have any music as to follow the ambient sound approac. It is also more effective this way as we hear the sound of the lug nut being put onto the floor and the wrench turning back. This can somewhat give a hint of horror as there is often tools being used to kill off characters in slasher movies.
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For Gingerbread Films we chose to have an animation again with ambient sound as we wanted to emphasise the chewing effect on the gingerbread man. It is a bit of an inside joke our group had as there are two members with ginger hair. We made it so the gingerbread man would slowly become more dead and it links in more with the zombie horror genre we were originally planning, however it also fits well with our new idea.
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Our most horror based ident is definitely Clinnick Media. We are simulating opening a bag of guts and pulling out the company name. It is a play on the words Clinic as Clinnick is the last name of one of our members. Therefore we gave the ident the feeling that a surgery is happening, with the white latex gloves and absurd amount of blood everywhere. It also has eerie music over it as the sequence plays out. With the red colour scheme of the ident it anchors the horror genre very well
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